BOOSTER JUICE DEVELOPING ITS ROOTS IN THE MIDDLE EASTERN COUNTRIES

• BOOSTER JUICE owner Dale Wishewan sold the area franchise rights, with a commitment to build six stores in three years in Dubai.Compared to Riyadh, Saudi Arabia, where BOOSTER JUICE was opened last year Dubai is very westernized and the cultural differences are not as significant.
• Dale Wishewan pointed out potential locations, including the Burj Dubai, which is under construction and will rise 690 metres above the desert.They're hoping to have a store in that building.A lease has been signed to open in Dubai's upscale City Center Mall, where other tenants include Chanel, Gucci, and Hugo Boss.
• The rents are pretty high almost triple what they are used to paying.But food costs are low, and company can get good workers for $800 to $1,000 Canadian, per month.Their target of six stores in three years is conservative.They wouldn't be surprised if they had 10 stores within two years, said the CEO of BOOSTER JUICE.
• Dubai has a large international community with 65,000 Canadians living there.Wishewan expects almost half of the stores' employees to be women -- compared to only five per cent in Riyadh.

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