DCS STRATEGY AND ITS OUTCOMES

BOOSTER JUICE had attracted a dynamic and independently successful group of shareholders to its register who, together with  the founding shareholders and key executives played an active role in directing the growth strategies of the company. .During a series of strategy planning sessions the Board of Management applied its substantial experience in building networks and brands to exploring new growth horizons.

The strategic and  business planning process pointed to the development of an international franchising program that involved a mix of both Master Franchising and Area Development arrangements. An international franchise strategy was developed and the financial, legal and administrative structure and franchise program to facilitate growth was formulated following an aggressive Trade Mark registration program.

BOOSTER Juice has a growing global network of International Master Franchise and Area Development partners operating in North and South America, Europe, the Middle East, Asia and Africa. It is still one of the fastest growing companies in CANADA.

– BOOSTER Juice has the largest spread of stores in the global juice and smoothies segment.

– The company is accelerating its growth through its international expansion strategies in multiple

   markets.

– Its international country partners are duplicating the canadian growth story using both franchised

   and company-owned stores.

– The value of the BOOSTER Juice Company is creating a new growth horizon on the back of this

    international strategy.

– Some of the highest revenue BOOSTER Juice stores in the world are now located outside of CANADA.

– The brand is becoming highly visible and the options of build and hold, trade sale or I.P.O provide

    plenty of upside for all stakeholders.

BOOSTER JUICE DEVELOPING ITS ROOTS IN THE MIDDLE EASTERN COUNTRIES

• BOOSTER JUICE owner Dale Wishewan sold the area franchise rights, with a commitment to build six stores in three years in Dubai.Compared to Riyadh, Saudi Arabia, where BOOSTER JUICE was opened last year Dubai is very westernized and the cultural differences are not as significant.
• Dale Wishewan pointed out potential locations, including the Burj Dubai, which is under construction and will rise 690 metres above the desert.They're hoping to have a store in that building.A lease has been signed to open in Dubai's upscale City Center Mall, where other tenants include Chanel, Gucci, and Hugo Boss.
• The rents are pretty high almost triple what they are used to paying.But food costs are low, and company can get good workers for $800 to $1,000 Canadian, per month.Their target of six stores in three years is conservative.They wouldn't be surprised if they had 10 stores within two years, said the CEO of BOOSTER JUICE.
• Dubai has a large international community with 65,000 Canadians living there.Wishewan expects almost half of the stores' employees to be women -- compared to only five per cent in Riyadh.

Please visit for more information: http://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CFYQFjAC&url=http%3A%2F%2Fhrsbstaff.ednet.ns.ca%2Fjhunter1%2FNew_Folder5%2FEnt12%2FSmoothie%2520chain%2520Booster%2520Juice%2520finds%2520expanding%2520globally%2520is%2520not%2520always%2520smooth%2520Article.doc&ei=LdXtT43DD8Pr0gHl0JHLDQ&usg=AFQjCNFoFubBlTyP89en3R0RXkGeByjQMA

CHALLENGES TO BOOSTER JUICE

1. One of the biggest hurdles is finding suitable overseas partners.It is challenging to qualify an individual franchisee in Canada, but it is 10 times as important to choose the right master franchisor for an entire country, or major city. Breaking into the U.K. market is high on Booster Juice's list of priorities, but, after months of negotiations, Wishewan is still going back and forth with a possible partner there. The same situation is playing out with Booster Juice's attempts to get into Shanghai, China.


2. The challenge: Booster Juice dominates the Canadian smoothie market, but it is now attempting to expand internationally. Jamba Juice and Smoothie King have already cornered the U.S. market, while, overseas, potential customers don't even know what smoothies are. What's more, finding the right person to champion the chain in a foreign country can be difficult. Booster Juice must determine how to franchise on a global scale.


3. The other large challenge is to remain cutting-edge. Customers want to see changes within their stores. People that are advocates of BOOSTER JUICE come in three to five times a week and may be they want to see new product.

Link: MacLean, M. (2002, Sep 18). Booster juice plans to open 20 new stores by years end. Edmonton Journal, pp. G.3-G3. http://search.proquest.com/docview/252955555?accountid=3455

OWN A BOOSTER JUICE FRANCHISE

The founders of Booster Juice have had many successes in business over the years. During those experiences, they have come to realize that there are many ways to return profits to owners while making everyone involved successful. Returning profits at the expense of employees or Franchise Partners is an unacceptable business plan to them. Many Franchise Partners extract the majority share of the profits and constantly look for ways to increase their corporate income. Our founders aimed their sites at tearing down those practices when they created Booster Juice. To them, the spice of life is finding ways to bring as many people as possible along with them in the path of financial independence and quality of life.
 As a way to open a new BOOSTER JUICE franchise, the particular franchisee must create a full purchase among $153,1000 to help $240,500 plus an first franchise cost connected with $20, thousand. The actual cost are at 6% and also the understanding term is for maybe five or ten a long time environmentally friendly upon a fee payment regarding $5,1000.

Here are a few of the key points in regards to a Booster Juice Franchise Opportunity:

•  Franchise Fee and terms vary by Country ? Please contact the appropriate regional or coporate office.
•  Royalties of 6% of gross sales (lowest in the industry)
•  2% advertising/ marketing royalties of gross sales (fully accounted for with statements)

Here are a few of the things that all franchise Owners will receive:

• Assistance with site selection and lease negotiation
•  Turnkey store development
•  Use of praised and proven 'Booster Juice System'
•  Use of Booster Juice Trademarks and Logos
•  Proprietary and proven recipes
•  High profile national presence
•  Complete operations manual
•  Top of the line equipment package
•  Established distribution system to lower product cost
•  Comprehensive marketing & merchandising programs
•  Incredible branded product line
•  Shared buying power (over 150 locations and counting)
•  Training and ongoing field support
•  Cutting edge development within the juice and smoothie bar industry
•  Partnership with a Franchisor truly devoted to the success of all of its Franchise Partners

Link: http://www.boosterjuice.com/

BOOSTER JUICE GROWING IN A VERY HIGH PACE

Booster juice is a growing on very high speed. The business of a booster juice is expanding globally.  so in this post I am going to give a brief discussion through one article which is given below about the rapid expansion of business of booster juice in the world.

The Booster Juice franchise system is strengthened by corporate systems and dedicated local support to guide you through all stages of development and operation. Our 2-week training process at our corporate headquarters in Edmonton, Alberta and our well-defined processes and procedures can be especially helpful for first time operators who have a customer service orientation but need extra help in starting their first business


 With over 170 locations in North America, a new store opening faster than 1 per week through the end of 2007, Booster Juice offers franchisees a proven operating system in a rapidly growing segment of the quick service marketplace. In Canada, we are the industry leader with 3 times as many stores as all of our competitors combined, and strong brand recognition. The Booster Juice model provides multiple revenue streams, including non-traditional satellites, catering and school lunch programs.

Link: http://www.icsc.org/srch/sct/sct0407/Retail_canadian_juice.php 
         http://www.businessedge.ca/archives/article.cfm/booster-juice-fuels-rapid-business-expansion-995

BENEFITS OF BOOSTER JUICE ON HEALTH

Booster Juice offers innumerable health benefits but prominent among them are as follows:

• Immune booster: Booster juice according to studies doesn't just boost the immune system but helps to regulate it suppressing the allergic and auto allergic reactions.
• Digestive Stimulant: Booster juice has traditionally been used as a laxative.
• Anti-oxidants: Research shows Booster juice has better antioxidant activity than grape seed extract and pycnogenol. It is the highest performing antioxidant according to studies.
• Analgesic: Known as the ‘Painkiller and Headache tree,' Booster has been found to be 75% as effective as morphine sulphate in relieving pain without the often toxic side effects.
• Amino-acid Rich: Booster  Juice contains 17 of the known 20 amino acids which include 9 essential amino acids, the building blocks for protein.
• Fatty Acids: Booster Juice is rich in essential fatty acids, which help in maintaining healthy skin, nerve cells, and help in keeping cell membranes functioning properly and efficiently.
• Humectants: Booster Juice helps retain moisture levels.
• Cancer prevention: Damnacanthal present within the Booster plant is known to inhibiit the growth of pre-cancerous cells

For more information visit: http://en.wikipedia.org/wiki/Booster_Juice

A GOOD SUBSTITUTE OF CAFFEINE

The Booster Juice items that contain caffeine are: the Brazilian Thunder Açaí Smoothie, High
Impact Açaí Smoothie, Açaí NFG Shaker, Oregon Chai Latte, Hot Açaí, Açaí Berry Bowl, Açaí Tetra Packs, Matcha Monsoon Smoothie, Matcha Teazer, Matcha Shaker and the Fusion Booster.

•   How much caffeine is in Açaí, anyway? 
•  Is it the same as a coffee? 
•  Is caffeine from guarana ‘healthier’ than caffeine from coffee or tea? 

Caffeine is commonly spotted in over 80 plant sources -coffee, tea, cacao ( which provides us chocolate ), kola nut ( which is in Fusion Booster ) and guarana are some of more common plants. Caffeine is a chemical compound detected in all of these plants. There is no advantage in one source over another. Caffeine is a metabolic catalyst and some comparisons of caffeine measure are describes for 8 oz. of

ƒ Brewed Coffee  135 mg
ƒ Brewed Tea  50 mg
ƒ Snapple Iced Tea  48 mg
ƒ Diet Coca Cola  31 mg
ƒ Coca Cola or Pepsi 25 mg
ƒ Zola Açaí  17 mg

The Zola Açaí is a excellent substitution for a morning tea or coffee. It allows their buyers who desire to minimize their caffeine consumption by switching from coffee a reduction of 85% while still getting a little kick to commence their day. The nutritional benefit of Açaí is a lot better than coffee and tea.  It has astounding antioxidant benefits, Omega fatty acids, amino acids, iron and vitamins, and it distinguish itself from others by providing excellent levels of sustained energy




link: http://www.boosterjuice.com/pdfs/faq.pdf