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- Booster Juice is Canada's largest chain of fresh juice and smoothies. The chain is specialized in health conscious smoothies composed of pure juice, frozen yogurt, and ice.
- It was founded in 1999 in Sherwood Park, Alberta.
- It has 249 traditional and 36 non-traditional locations in Canada, 18 in India, 6 in the United States, % in Mexico and 2 in Netherlands. Further global expansion is planned, despite established Jamba Juice and Smoothie King in the US.
- The smoothies offered by Booster Juice come with a choice of "boosters" or nutritional additives such as protein and many other products.
Video describing why people go crazy for Booster Juice
Booster Juice utilizes the franchise business model, with the head office owning fewer than 1% as corporate stores at any one time.The smoothies offered by Booster Juice come with a choice of "boosters", or nutritional additives such as protein, echinacea, fibre, and other products such as ginseng or rosehip.Some drinks offered by Booster Juice contain less common food products, including acai fruit, a Brazillian fruit produced by the Acai Palm, and Wheat grass.
Even Canada is getting into the juice smoothie craze with award-winning Booster Juice, a franchise that produced 170 stores nationwide in just 7 years. It all started in 1999 when two engineers, Dale Wishewan from Alberta, Canada, and Jon Amack of Portland, Oregon, went on a camping trip along the border. One evening, the American asked the Canadian if there were any juice bars in Canada. Wishewan realized his opportunity and the rest is history.BOOSTER JUICE BACKGROUND
Dale opened the first Booster Juice bar in his cellar and after 5 months of testing juice concoctions on his friends, he moved out of his basement and into a bonanza. Booster Juice seems to have it all with natural, healthy meal replacement energy drinks in an exciting environment. They want you to leave their establishment feeling better than when you came in. The interactive website is colorful, entertaining and even has a bouncing little strawberry to guide you around in case you forget the stuff is healthy.
For more information visit: http://en.wikipedia.org/wiki/Booster_Juice
